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Mighty Patch

Pop This, Patch That
The urge to pop pimples is universal, but so is the knowledge that you shouldn't.
Insight

People don't just pop pimples. They actively seek out the satisfaction of popping. But when patches take that away, the urge is still there…

Pop This,
Patch That

A social-first creative platform that encouraged Australians to satisfy the urge to pop everything except your pimples. Built around endlessly satisfying popping moments, designed as a modular system, the idea scaled across TV, social, creators, stills and over 100 pieces of content
Results

Thousands of ways to prove you don’t need to pop a pimple to enjoy the feeling.

More work

AfterPay

4 Pines

Boss Coffee

Skin Check Champions

Budweiser

Brookvale Union

Surfaid

Black Dog Institute

A Sydney Creative Agency
108 / 59 Great Buckingham St, Redfern NSW 2016

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